Rhiannon Ames

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Rhiannon’s ongoing practice focuses on the balance of power and control in today’s world.  Researching this area has allowed her to enter a new field of interest involving the concept of the male gaze.

The vast majority of advertising we see is viewed through the eyes of a heterosexual male, women are displayed how men think they should be. By objectifying women, they are no longer viewed as people, rather referred to as a sexual item for the sole benefit of men. Within her work, Rhiannon aims to raise these issues by creating narratives through objects and simple text in relation to the construction of identity and the role of women in society.

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